Why Packaging Design Matters

June 7, 2021

First impressions matter, no matter what industry you’re in. Your product could be the best in the market, but if it doesn’t stand out from the competition and immediately hook customers, your sales won’t reflect it.

That’s where packaging design comes into play. Here at IES, we’ve designed a wide range of custom packaging solutions, ranging from customer mailers to promotional launch kits.

You’ve developed an excellent product. Don’t overlook the final step of design compelling product packaging. Here are a few reasons why we believe it’s beneficial and how a quality design can help your business:

The Benefits of Packaging Design

Enhances Brand Identity

Every brand has an identity. Packaging design should be an extension of your brand by utilizing the company logo, fonts, color choices, imagery, and messaging. The more consistent you are across the board with branding in physical and digital assets, the more recognizable your brand is among customers.

Protects the Product

At its core, the primary function of package design is protecting what’s inside. The packaging should survive transit, whether in the shipping process, on the shelves, or on the ride home with a customer.

The way you design your package is a direct reflection of the product itself. It takes just 10 seconds for people to form an impression of your brand. If a package is damaged somewhere along the way, it gives customers a negative view of your company without even purchasing the product.

Communicates with Customers

There are a few questions that can (and should) be answered in a product’s packaging, including:

  • Who is the product for?
  • How can it benefit them?
  • What is it used for?

The packaging design should inform customers of everything they need to know without using the product itself, ultimately convincing them to buy it.

There’s no limit to the ways you can use custom package design. At IES, we handle the entire packaging production process from design to delivery, creating packaging that is not only functional but acts as an extension of your brand.

Get in touch with IES today to learn how we can help your company create a custom package design that reinforces your brand and helps your products stand out from the competition.