Why Signage Is Important for Your Business

November 6, 2020

Even in the age of digital marketing and eCommerce, physical signage is still necessary for your business. Creative, attractive display graphics of all shapes and sizes can help your business stand out from the competition.

Here are three reasons why signage is key to an effective business strategy:

Branding

The golden arches. We don’t even have to say the name of the company, but you knew exactly what fast-food chain we were talking about.

Branding is one of the easiest ways to tell businesses apart. It creates a lasting image in people’s minds about the products and services you offer, what you represent, and who you are as a company. Once the logo, colors, and fonts are squared away, now’s the time to invest in signs and graphics to create a recognizable persona.

Easy for Customers to Find

GPS can help a customer find the area you’re located around, but if your signage isn’t clear and accurate, they might end up going to your competitor instead. In fact, according to FedEx, nearly 60% of consumers said that the absence of signs deters them from entering a store or business.

Signs that clearly point customers in the right direction can begin to build trust. The customers will know you are there, open for business, and ready to help.

 

Cost-Effective Marketing

The good news about signage that’s physically at your business? It can stay there for as long as you’d like it to, as opposed to other marketing efforts that have a quicker turnover like billboards and bus ads. By investing in durable, sturdy signs, you can make a name for yourself without breaking the bank.

Plus, customers are more likely to purchase from a business they’ve already heard of. Signage can help plant the seeds for future sales, even if they haven’t physically stepped foot in your business yet.

Physical signage still proves to be one of the most effective and affordable ways for businesses to be seen. From coroplast signs to window graphics, IES is here to help your business stand out from the competition. Ready to bring your project to life? Get a quote today!