In the past, design work consisted of either 2D images or, if budget allowed, a physical 3D mock-up of the design. The trouble is, both of these solutions fall far short of providing an accurate experience of the finished product.
By utilizing the latest environmental design techniques and technologies, we are now able to give clients a more accurate, immersive design experience than ever before. At IES, we use virtual mock-ups, 3D animations, augmented reality (AR), and virtual reality (VR) to create design environments that:
- Accurately reflect the real-life implementation
- Can be augmented in real-time
- Aid in the decision-making process, accelerating timelines and reducing risk
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Environmental Design Applications
Regardless of the facility you’re in, environmental design can help you see that space in a whole new light:
- Retail stores
- Convenience stores
Our Environmental Design Process
Define, Design, Deliver
Defining goals and context is the first step towards success with environmental design. This step consists of three phases:
- Discover clients’ needs, goals, and business strategies.
- Collect all the data we need on the site, and photograph the site.
- After reviewing all the information, document needs and outcomes.
Throughout the process, we always stay faithful to our client’s brand, exploring its strengths while striving toward new opportunities.
The design stage consists of two primary tracks that develop concurrently. The first track is building the 3D environmental structures (using the collected data, photographs, and reference material). The second track is developing brand solutions and merchandising concepts and identifying spatial opportunities, all to appear within the 3D environment.
This is how we transform spaces into places, crafting a meaningful, customer-centric experience with immersive, photorealistic 3D environments.
The final step is delivering 3D solutions. These solutions are easily accessible through a virtual environment that immerses viewers in the design vision. Solutions also demonstrate how custom displays, fabricated fixtures, and signage impact the environment.
The 3D environment makes it easy to identify issues, improvements, and opportunities, accelerating the implementation process. We deliver a range of environmental design options that maximize value and minimize risk, helping clients visualize and evaluate their brand within an immersive 3D environment.