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Bridgestone

Challenge

The Bridgestone Arena Creative team was challenged with creating WWE Wrestling Champion Belts that would wrap a 100” in diameter columns. The belts need to represent the real belts as closely as possible while maintaining a pre-established budget.

Solution

The Bridgestone Creative team provided art that illustrated a fun combination of the WWE, the Nashville Predators and Bridgestone Arena. The Ingram Express team was able to provide solutions that added a realistic metallic look as well as adding dimension to the belts, all in a solution that could be attached to a round column.

Result

The result was a great fan experience in Bridgestone Arena. The belts made for a great selfie prop that spread awareness of the event through social engagement. It also made for a fun experience with the team at Ingram Express.

For more information on events at Bridgestone Arena, click here.

Project Highlights

  • Large-format wrap for columns
  • Develop creative to add local flavor to event