The Nashville Sounds sales and marketing team was challenged with turning a space that was just being used as a passage into a branded gathering place where the fans at the Field Suite level could gather in a club atmosphere to mingle and purchase beverages.
The Sounds marketing and creative teams formed a vision. Through collaboration with the IES team that vision was brought to life turning a passageway into a warm and inviting space using vinyl to give the appearance of wood and co-branding the space for the team and the sponsors.
The result is a branded gathering place where fans can mingle and enjoy themselves that has the look and feel of Nashville all over it.
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- A co-branded gathering space
- A "Nashville" look and feel